Rui de Vasconcelos Serra Ribeiro.

Award-winning fine art photographer

CEO and founder at SR photography

Born in Lisbon. Father, husband and pet lover, I am communicative. I love Travel, Cinema and Arts in general.

I had my professional training in photography at Ar.Co - Centro de Arte & Visual Communication in Lisbon. It is in photography that I find my means of artistic expression.

In 2010, I moved to Faro at Algarve and start giving photography training to beginner and professional courses.

I carry out the Fine Art photographic project “Saudade Guitarra Portuguesa”, prefaced by the master António Chaínho, with his presence on the RTP1 program, Praça da Alegria and the inaugural exhibition at the Lethes theatre in Faro, with a memorable recital.

I believe that photographic experience, accumulated over the years, is only useful in conjunction with a permanent update of techniques and aesthetic trends.


“Rui was brilliant throughout.
He captured our wedding perfectly and got our photos through to us so quickly too.
100% recommend him!”

“We loved the service provided by photographer Rui Serra Ribeiro. They made us super comfortable in the singles session, making everything run more naturally and fluidly on the day. Our service included Photography + Video + Engagement Session, and on the day, they presented us with a video of the engagement session and day's preparations for all guests to watch. It was spectacular! We recommend *****”

“We have been in the Algarve for the celebration of our parental 40 years marriage anniversary. We giften them a photoshoot with Serra Ribeiro Photography and it was excellent. He is a creative and flexible photographer which can create great moments on the spot. It was really out of our expectation! Greetings from the Netherlands!”

““Rui Serra Ribeiro is a very approachable person, who made us feel free to make our itinerary in the singles session, which facilitated the photo session on the wedding day. He is very attentive to details and very professional. You can easily establish a bond of trust and cooperation, I might even say friendship. I thank Rui for the service provided and I clearly recommend his work.”

“We contacted Rui Serra Ribeiro and from that moment until the service was delivered, we were delighted with Rui's flexibility, professionalism and human quality, highlighting his sensitivity to quickly capture our preferences and the ease of making us feel comfortable throughout time. Admirably we can confirm that Rui is a photographer who captures unforgettable moments and preserves the quality of his work. Our guests loved the photos and so did we.”

“We recommend the photographer Rui Serra Ribeiro for his talent, professionalism and friendliness. In a relaxed and discreet way, he managed to capture the most important moments of what was one of the most special and unforgettable days of our life. We also highlight the excellent work in editing each photo and the album that tells the story of a life together. Thanks again Rui for everything.”

““I had a 3-day event in the Algarve and after some research I was lucky to have come across the contact of the company Serra Ribeiro photography. I had never worked with Rui before and that's why I was a little apprehensive. It took 1 second in a meeting before the event to make sure I had found the right person! In addition to being an excellent photographer, he is a fantastic person! I STRONGLY advise anyone who is looking for someone to bring to life the memories of a certain moment. Rui - thank you!””